BECKHAM x BOSS Fall/Winter 2025 POP-UP STORE

项目描述

None We produced an immersive Shanghai pop-up for BECKHAM x BOSS Fall/Winter 2025. The pop-up was held at Zhang Yuan on West Nanjing Road: Shanghai’s largest and best-preserved shikumen compound. Here, guests were invited to step into the world of BECKHAM x BOSS, entering the building and being greeted with a larger-than-life dynamic installation of the campaign film. In The Studio, sketches, tools, and a full-canvas blazer showcased design and craftsmanship. The Tailor’s Shop offered try-ons, triptych mirrors, and thirteen key looks. A concealed passage revealed a reimagined English pub inspired by London members’ clubs; inside, a retro phone booth surprised guests with a personal voice message ……