米其林 @ 第三届进博会

项目描述

驭见可持续未来 从进入2020年进博会汽车展厅的那一刻起，参展者们的目光便立即被首次亮相本届进博会的米其林所吸引到。 From the moment they entered the Automotive Hall at CIIE 2020, guests immediately felt the gravitational pull of the eye-catching, luminous Michelin booth, on the brand’s debut year at the event. 展台遵循“外显乾坤，内涵万象”的设计逻辑，引人注目的蜂窝式结构和环绕式LED屏幕，无不向所有来宾传达米其林品牌“更安全、智慧、绿色、愉悦”的出行愿景。 Following a design logic of ‘prominent outside, immersive inside’, the striking cellular architecture with wrap-around LED had already begun telling the Michelin vision of safer, smarter, greener and more joyful mobility, on approach. 引人入胜的外观设计，内容丰富的视频素材，配合沉浸式的数字互动体验，无一不证明了米其林的“驭见可持续未来”。 The exterior was a precursor to an exceptionally engaging interior, positively p……