OSC学习 Jaguar I-PACE Launch Event (USA)

项目描述

Jaguar is perceived as a high-end brand for the elite; one that a majority of consumers don’t have access to. As Jaguar prepared to launch the I-PACE, their first all-electric vehicle, we wanted to challenge that perception – allowing people to engage with the vehicle from top to bottom, and experience everything a high-performance electric has to offer. Together with our Jaguar clients, we created a multi-city experience where guests were completely immersed in the brand. In San Francisco, Miami, and Los Angeles, attendees were treated to: The World of I-PACE – an abstract representation of modern life, with vignettes focused around different I-PACE innovations A Smart Cone Challenge Course……