资生堂「心驰飞跃 新春如意」限时主题巡展

项目描述

As a high-end beauty brand with century-old aesthetic heritage, Shiseido has long adhered to the artistic concept integrating Eastern and Western beauty, and built a unique brand aesthetic system through seasonal narration and ingenuous skincare innovation. The limited-time spring theme touring exhibition “Leap with Heart, Bless the New Year” is the brand’s annual cultural marketing campaign launched for the Spring Festival season. Centering on the core visual symbol of soaring Pegasus, the project delivers innovative New Year narratives of renewal and beauty. Breaking the traditional single promotional mode of beauty festival activities, it deeply integrates auspicious Eastern Spring Festiv……