众行无限－大众汽车品牌SUV家族全系驾驶体验活动

项目描述

在有天府之国之称的成都，众行无限，大众汽车品牌SUV家族全系驾驶体验活动为媒体嘉宾带来了丰富多彩的沉浸式驾驶与体验活动。 Avantgarde Shanghai 作为品牌活动总代理，负责活动创意概念，统筹准备，并且执行了大众中国新年后的第一场线下活动。 Volkswagen China’s SUV family driving experience is “Access all areas”, and brings in the immersive driving experience to Chengdu, known as the land of abundance. As leading agency Avantgarde Shanghai was in charge of creating concept, preparation and execution of the first physical event for Volkswagen China this year. 活动中媒体嘉宾驾驶大众中国汽车品牌旗下各款SUV，体验了三条极富挑战性的驾驶路线，摩登都市、问道山野以及两全其美。驾驶体验贯穿城市内外，连缀成都的繁华闹市与秀丽郊野。领略城市夜景，感受蜿蜒山路，穿梭于郊野与城市之间体验成都别样风情，探索当地的时尚生活方式。展现大众汽车品牌SUV家族所收获的成果。 For Volkswagen China, we have designed three challenging & SUV relevant driving routes through the cit……