YSL美妆上海张园快闪活动

项目描述

YSL成为首个在上海“攻占”张园和茂名北路的美妆品牌，与先锋体验营销机构奥德旺合作，共同打造了一场令人沉醉且震撼的体验活动。 YSL made history by becoming the first-ever beauty brand to take over Zhangyuan and Maoming North Road in Shanghai. Together with Auditoire, the leading experiential marketing agency, the event came to life and created a captivating experience for all who visited. 在仅有21天的紧张计划和执行期限下，我们把大胆的设想变为现实，并用8个小时的极限时间将整个街道改头换面。尽管面临挑战，把街面横道线变身斑马纹的创意脱颖而出。随着太阳的落山，白昼逐渐转为黑夜，YSL斑马纹在道路上鲜活闪耀。 With only 21 days to plan and execute the concept, the pressure was on to turn vision into reality. On top of that, they only had an 8-hour build time to set up everything on the street. But despite the challenges, creativity shone through as the streets were t……