【GDX】Aerie 放松 玩乐 勇敢爱

项目描述

Aerie – Chill.Play.Love. Aerie-放松.玩乐.勇敢爱. The Challenge 挑战 Aerie, owned and operated by American Eagle, wanted to inspire women across the country to feel their best – no touch ups required. They tasked GDX with creating a multi city “Chill. Play. Love” that included yoga, exercise classes, pop up shop, smoothie bar, celebrity appearances and more. 由美国之鹰（American Eagle）拥有和经营的Aerie，希望鼓励全国各地的女性感受最佳状态——无需化妆。他们希望GDX在全美国各地举办 “放松、玩乐、勇敢爱”的体验营销项目，其中包括瑜伽，健身课程，弹出式商店，冰沙吧，名人露面等等。 The Solution 解决方案 Aerie traveled to Toronto, Chicago, Houston and Boston over a span of four weeks to promote Chill. Play. To the goal of the tour was to inspire men and women to feel good inside and out complementing their #Ae……