【GDX】迪士尼频道 惊喜储物柜

项目描述

Disney Channel – Surprise Lockers 惊喜储物柜-迪斯尼频道 The Challenge 挑战 To promote their new film, Zombies 2, Disney channel wanted to create a high impact experiential campaign that drove tune in for new and existing fans of the franchise. Specifically, their target market was not only the general public, but young children ages 6-14. 为了宣传他们的新电影《僵尸2》，迪斯尼频道希望制作一个具有高影响力的体验性广告系列，以吸引新的和现有的影迷。具体而言，他们的目标市场不仅是普通大众，而且是6-14岁的幼儿。 The Solution 解决方案 What started out as a “show your school spirit” vending machines morphed into prize lockers where fans would be given a fun branded takeaway by a werewolf, cheerleader or zombie hand. Fans of all ages were encouraged to open the lockers at “their own risk”. Multiple……