【GDX】华纳兄弟 IT House

项目描述

IT House – Warner Bros. IT之家-华纳兄弟 The Challenge 挑战 Warner Bros. knew they had a hit movie on their hands, but struggled on how exactly they could promote such a popular yet terrifying title in the event space. 华纳兄弟知道他们手上有这样一部热门电影，但是他们对如何在活动空间中推广如此受欢迎却又令人恐惧的片名而感到头疼。 The Solution 解决方案 Constructed at Hollywood & Vine in Los Angeles, The Neibolt House, was a hyper-viral destination designed by Grandesign to promote the release of New Line Cinema’s IT. Neibolt House 是在洛杉矶好莱坞和藤大厦建造的，是由Grandesign设计的超病毒场所，旨在促进（推广）New Line Cinema的IT的发布。 （以下视频来自YOUKU.com，有上传者和水印，做参考） 切记音量关小 From the moment the activation was announced, the demand for the experience exceeded all expectations. More than 30,000 fans were……