ONSITECLUB.com - China event case file (English edition)
2018 BMW China Cultural Journey: Yushu Expedition
- Brand
- BMW
- Date
- July 23-29, 2018
- Location
- Yushu
- Agency
- 北京达毅思创公关顾问有限公司
Description
Launched in 2007, the BMW China Cultural Journey marked its 12th consecutive year in 2018, continuing its mission to explore and protect traditional Chinese culture. Themed 'Tracing the Sources of the Three Rivers, A Spiritual Home of Majesty and Grandeur,' the expedition team spent six days from July 25, 2017, immersing in local intangible cultural heritage, material cultural heritage, and natural landscapes.
Chinese edition: https://ai.onsiteclub.com/case/BMW-China-Culture-Journeys-Visit-In-YUSHU-2018-7-25.html
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