ONSITECLUB.com - China event case file (English edition)
Li Auto Brand and Product Launch
- Brand
- PHILIPS
- Date
- October 18-19, 2018
- Location
- Beijing Performing Arts Center
- Agency
- 北京君为仁和大型活动咨询管理有限公司
Description
On October 10, 2018, Chehejia launched its smart electric vehicle brand 'Li Auto', followed by the official unveiling of the Li Auto ONE, a smart EV without range anxiety, on October 18. A collection of experiential marketing case studies.
Chinese edition: https://ai.onsiteclub.com/case/Chehejia-Branding-Launch-2018-10-18.html
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