ONSITECLUB.com - China event case file (English edition)
Gucci The Hacker Project Pop-up Store (Nanjing, Wuhan, Shanghai, Hangzhou, Shenzhen)
- Brand
- Gucci
- Date
- November 15, 2021 - December 05, 2021
- Location
- Nanjing, Wuhan, Shanghai, Hangzhou, Shenzhen
- Agency
- 上海惟意广告有限公司
Description
In mid-November 2021, the Gucci The Hacker Project pop-up store, created by the Winplus team, launched at Deji Plaza in Nanjing, Mixc World in Hangzhou, Wuhan International Plaza, Shanghai IFC, and Mixc World in Shenzhen. The store, featuring a futuristic design covered in silver sequins, quickly became a hot topic at the center of each mall.
Chinese edition: https://ai.onsiteclub.com/case/Gucci-The-Hacker-Project-POP-UP-STORE-2021-12-6.html
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