ONSITECLUB.com - China event case file (English edition)
Xiaohongshu Snowman Festival
- Brand
- Xiaohongshu
- Date
- January 17-18, 2024
- Location
- Jilin, Vanke Songhua Lake Resort
- Agency
- 思库（浙江）文化传播有限公司
Description
From January 17-18, the Xiaohongshu-initiated Snowman Festival was held at Vanke Songhua Lake Resort. It was the first time Xiaohongshu created a festival centered around snow for snow lovers, with the theme 'Joy comes in all snow sizes, where there's snow, there's a festival.'
Chinese edition: https://ai.onsiteclub.com/case/XHS-Snowman-Festival-EVENT-2024-3-2.html
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